Position: Brand Strategist
Experience Required: 5+ years in a similar role
Location: Mumbai
Role Overview
We are seeking a visionary and accomplished Brand Strategist to lead and evolve our brand across all touchpoints. This role requires a strong understanding of brand-building, creative leadership, and strategic positioning. The ideal candidate will be a hands-on brand thinker who can develop, implement, and enforce brand guidelines, ensuring consistency in tonality, visual identity, and positioning across teams and channels.
Key Responsibilities
- Own and evolve the brand guidelines, voice, tone, and positioning across all verticals.
- Define and maintain a cohesive brand strategy aligned with business, marketting goals and audience insights.
- Collaborate with creative, content, product, and marketing teams to ensure brand consistency across campaigns, products, and channels.
- Lead and mentor designers, writers, and other creatives to align with brand standards.
- Actively contribute to brand storytelling, creative briefs, and campaign planning.
- Audit brand presence across all digital and physical assets and drive continuous improvement.
- Develop tools and systems (e.g., brand toolkits, style guides) to empower teams to deliver brand-aligned content.
- Champion the brand internally and externally—fostering brand love and cultural alignment.
- Stay up-to-date with market trends, audience behavior, and competitor branding to keep the brand fresh and relevant.
Requirements
- 5+ years of experience in brand strategy, creative leadership, or marketing roles with a proven track record of building or managing a brand.
- Strong understanding of brand systems, positioning, tone of voice, and storytelling.
- Experience owning brand guidelines and collaborating with cross-functional creative and business teams.
- Excellent verbal and written communication skills; ability to articulate and defend brand decisions.
- Demonstrated leadership and mentoring abilities with creative teams.
- Ability to handle multiple projects with clarity and efficiency.
Desired Qualities
- Strong aesthetic sensibility and creative intuition with strategic thinking.
- Proven experience in scaling or refreshing a brand in a fast-paced, evolving environment.
- Proactive, collaborative, and self-motivated, with attention to detail and a bias for action.
- Passion for innovation, creativity, and shaping meaningful brand experiences.