About TCG: The Chatterjee Group (TCG) has an enviable track record as a strategic investor, with businesses in many sectors. Founded by Dr. Purnendu Chatterjee in 1989, the Group specializes in the Petrochemicals, Pharmaceuticals, Biotech, Financial Services, Real Estate and Technology sectors in the US, Europe and South Asia. It provides end-to-end product and service capabilities through its investments and companies in these sectors. TCG is one of the biggest PE groups in the country with significant brand presence abroad and in India.
About Us: First Livingspaces (FLS), an enterprise of The Chatterjee Group (TCG), harnesses the power of Artificial Intelligence and other cutting-edge technologies to improve the lives of individuals and communities at large with its new ventures –
Ziki, a lifestyle and life stage service platform, and
sirrus.ai – an AI-powered SAAs platform. FLS also operates technology and AI platform of TCG’s premium managed rental venture,
Yukio.
About the Role: Are you part marketer, part technologist, and all about great customer experience? We’re looking for a CLM Lead who blends marketing intuition with technical expertise. In this role, you’ll shape customer journeys, build and optimize our MarTech ecosystem, and use data and AI to unlock growth. If you're excited by automation, personalization, and pushing the boundaries of engagement—this is your next big move.
Key Responsibilities:
- Platform Implementation & Integration: Drive implementation and seamless integration of lifecycle marketing tools, CDPs, analytics engines, attribution platforms, and engagement platforms.
- Marketing Stack Architecture: Plan, lead, and architect the full-stack marketing technology ecosystem for First Living Spaces brands, integrating AdTech, MarTech, and Analytics tools with internal platforms and databases.
- Journey Builder & Campaign Execution: Strategically design, build, and deploy end-to-end automated journeys across lifecycle stages (welcome, nurture, drop-offs, reactivation, loyalty). Oversee campaign creation, QA, and execution across all channels – email, push, in-app, SMS, and WhatsApp.
- Hands-on Execution: Work extensively within tools to configure, launch, optimize, and analyze omnichannel customer journeys across mobile app, web, email, push, SMS, and WhatsApp.
- Cross-Functional Leadership: Collaborate with internal teams (Product, Tech, Content, Design, Data Science) and external vendors to deliver scalable, data-driven marketing solutions.
- Use of AI in CLM: Leverage AI-driven personalization engines and predictive analytics (e.g., churn scoring, product recommendations, send-time optimization) to improve lifecycle performance and customer LTV.
- Data Strategy & Insight Generation: Lead the setup and governance of data pipelines across platforms. Use analytics to generate actionable insights that improve conversion and customer engagement.
- MarTech Innovation & Future Readiness: Stay current with trends in personalization, CDPs, GenAI, and MarTech innovations. Recommend and pilot new solutions aligned to business goals.
- AI & Personalization Innovation: Stay current with innovations in GenAI, personalization tools, and machine learning models. Explore and implement AI use cases across the lifecycle for improved engagement and automation.
- Governance & Compliance: Uphold data privacy and ethical marketing standards. Ensure compliance with internal policies, regulatory guidelines, and data protection laws.
Required Skills and Qualifications
- 6–8 years of hands-on experience in customer lifecycle marketing and marketing automation.
- Strong knowledge of lifecycle platforms such as Salesforce Marketing Cloud, MoEngage, CleverTap, WebEngage, etc.
- Deep understanding of journey builders, customer segmentation, campaign orchestration, and lifecycle metrics (retention rate, churn rate, repeat rate).
- Demonstrated experience in end-to-end campaign execution and reporting across mobile and web platforms.
- Solid understanding of CDP, identity resolution, and real-time personalization tools.
- Strong analytical mindset and experience in deriving actionable insights from behavioural and transactional data.
- Ability to work cross-functionally with product, tech, data, and business stakeholders.
- Excellent project management, communication, and stakeholder management skills.
Preferred Skills (Good to Have)
- Technical expertise in setting up and integrating tools like Firebase GA4, Mixpanel, AppsFlyer, Branch, BigQuery, and visualization platforms like Tableau, Looker, PowerBI.
- Exposure to advanced MarTech/AdTech stacks including GA360, Adobe Analytics, Adobe Target, and Adobe Marketing Cloud.
- Experience in deploying GenAI use cases in marketing such as content automation, predictive modelling, and chat-based campaigns.
- Prior experience in startup or high-growth consumer tech companies.
- Knowledge of Agile and sprint-based execution methodology.
Why Join Us?
· Opportunity to make an impact
· Vibrant Workplace: Work from our Mumbai office, collaborate with brilliant minds. Engaging activities, celebrations & a lively vibe!
· Flexibility & Balance: A work schedule that supports you.
· Inclusive & Diverse: Talent matters, not labels.
· Meaningful Perks: Extra paid leaves for birthdays, anniversaries & more.
Our Culture: Built on strong pillars!
At FLS, we move fast, think big, and work smart.
1. Execution is King: We deliver with precision and speed.
2. We Win & Fail Together: Teamwork over competition, always.
3. We Test, Learn & Progress: Experiment, iterate, and grow.
4. Respect at Workplace: A culture of inclusivity and trust.
5. Intellectual Honesty: Data-driven, transparent decision-making.
6. Time is Money: We value efficiency and smart work.
Here, your ideas matter, your impact is real, and your growth is limitless!
*Inclusive and Equal Workplace
First Livingspaces Pvt. Ltd. is dedicated to creating an inclusive workplace that promotes equality and fairness. We celebrate diversity and ensure that no one is discriminated against based on gender, caste, race, religion, sexual orientation, protected veteran status, disability, age, or any other characteristic, fostering an environment where everyone can thrive.